Matt Rüpp

This photograph and advertisement were done for F.M. Manufacturing Inc. The company makes a line of portable restroom trailers that does not require the user to strap down the port-a-johns for transport. Instead, each unit is secured to the trailer by their skids with a clamp. Genius.

The idea was to vilify straps by fashioning one into a snake poised to strike. The ad was first run in the August 2007 issue of PRO magazine.

This entry was posted on Thursday, August 2nd, 2007 at 8:31 pm and is filed under Commercial, Design, Photography, Tear Sheets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.