Ratchet Strap Snake
This photograph and advertisement were done for F.M. Manufacturing Inc. The company makes a line of portable restroom trailers that does not require the user to strap down the port-a-johns for transport. Instead, each unit is secured to the trailer by their skids with a clamp. Genius.
The idea was to vilify straps by fashioning one into a snake poised to strike. The ad was first run in the August 2007 issue of PRO magazine.