Ratchet Strap Snake

This photograph and advertisement were done for F.M. Manufacturing Inc. The company makes a line of portable restroom trailers that does not require the user to strap down the port-a-johns for transport. Instead, each unit is secured to the trailer by their skids with a clamp. Genius.

The idea was to vilify straps by fashioning one into a snake poised to strike. The ad was first run in the August 2007 issue of PRO magazine.

Strap Snake PhotoStrap Snake Tear Sheet
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