Matt Rüpp

I took these photos of actual ConAgra employees for use in a safety campaign. The concept was to make life-size standees that would be strategically placed to remind workers to be safe and to wear their protective gear.

The layout and fabrication of the standees was done by RiSun Enterprieses - who also provided the photo of the completed standees.

This photograph and advertisement were done for F.M. Manufacturing Inc. The company makes a line of portable restroom trailers that does not require the user to strap down the port-a-johns for transport. Instead, each unit is secured to the trailer by their skids with a clamp. Genius.

The idea was to vilify straps by fashioning one into a snake poised to strike. The ad was first run in the August 2007 issue of PRO magazine.